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Get all the marketing skills and business strategies you need to become an in-demand social media manager.

finally!

the only marketing & business training you'll ever need in one place so you can... 

When we first started out as social media managers…

  • We didn’t have proper processes in place to win & work with clients...
  • We were stressing out over algorithms and platform features...
  • We weren’t offering additional services to help our clients & make us more money.

… but it’s pretty tough to make ends meet when you’re getting low-paying clients, especially when they don’t stick with you very long!


So, how did we end up being booked out, making more than we’d ever made in our employed jobs and helping 4000+ other people to do the same?

The truth is...

Followed a bunch of other social media managers to try & do what they do

Spent time trying all the content hacks people share on Instagram

Or even tried working for pennies in the hope it’ll lead to a higher paying client eventually

There are a dozen ways to be a successful as a social media manager.

You’ve probably:

But after being booked out for months in advance and helping thousands of other social media managers to win higher-paying clients, we’d recommend doing things differently…

In fact, those fluffy shortcuts and quick fixes don’t work because:

  • you need a comprehensive plan that covers everything from setting your prices and winning a client to onboarding and keeping them happy for the long term.

  • you need long-term marketing strategies that work even if the platforms you work on add new features or change the way their algorithms work.

So, what’s the key to becoming a confident, in-demand social media manager without losing your mind?

(this is how we became booked-out social media managers, charging the big bucks)

… And we can show you exactly how to go from a stressed-out side hustler to a laid-back, profitable business owner.

By treating it like a real business, not a “little hobby” or “side hustle”

You’ll get all the marketing skills and business strategies you need to become an in-demand freelance social media manager.

The Social Media Managers’ Toolkit

introducing...

Loved & trusted by [!taken!] freelance social media managers.

Get started for as little as £250 on our 6-month payment plan

...or pay in full to save £360

This is what you’ll find inside The Social Media Managers Toolkit

(hint: it’s everything you need to become an in-demand freelance social media manager)

The Business Blueprint

We’ll guide you through the maze of processes you’ll need to find, win and work with clients as a social media manager and show you exactly what to do to reclaim your time and wow your clients at each step. 

We’re teaching you about pricing, proposals and onboarding, giving you templated business documents for every step along the way and you’ll be set up with proven processes to run a profitable business without wasting valuable time figuring it out yourself.

We're even teaching you two stand-alone services that can net you 1k or more every time you sell them!

01

section

Your Content Inspiration System

We’ll take you step by step through creating a system that will help you be more organised than ever before. No more scrolling through your phone for that screenshot you’re sure you took or heading into a scheduler without any content ideas.

This is the system we use to keep organised and stay sane working in this crazy industry!

02

section

Learn to create conversion-driven content so new clients never want to let you go!
(social prf)

Here’s the (geeky) truth that no one is telling you... your clients don't want more views or likes. They want leads and sales, which algorithm hacks don't deliver.

Psychology-driven marketing is the SECRET to increasing engagement, reach, and sales on social media and getting results (even when the platforms add new features or change their pesky algorithms).

We’re teaching you everything from how to get more eyeballs on your content right through to planning and managing strategic sales-based campaigns for your clients so that they stick with you for longer (and pay your invoices without a second thought).

...just look at these results... ⬇️

03

section

Ads Manager Academy®

Offering Meta (Facebook & Instagram) ads is the secret sauce that turns you from a regular social media manager to a superstar social media marketer!

You’ll learn everything you need to know to create and manage successful ad campaigns for clients. We’ll cover everything from the basics of targeting and tracking right through to more advanced strategies needed to create ad funnels and scale your campaigns. 

And, at each stage we’ll share the secrets to positioning yourself as an ads manager so that by the time you’ve completed the program, people already see you as an aspiring ads manager and want to hire you!


'By promoting myself as an ads manager, I was seen and valued by my clients more even if they weren't hiring me to do ads for them.They regarded me and my skills, higher and were willing to pay bigger fees for them.'
~ Marielle


04

section

After the first section, you’ll already have your business ready to onboard incredible (well-paying) clients.

And by the time you finish section 4 you’ll be celebrating because you’ll know exactly how to create organic and paid content that works so well for your clients, they’ll never want to let you go!

The short version:

See EXACTLY what's included:

Take a tour

Responsive Iframe

watch full screen here

Worried about how you’ll prove your results so clients stick around longer, or how you’ll pay the bills if they decide to move on?

We’ve got you covered :)

SPECIAL GIFT #1

Google Analytics training

We've all had tricky clients who rely on gut feeling to decide whether social media is worth spending money on.

In this mini-course, we’ll show you how to use Google Analytics to prove to your clients the impact your work is having on their business… even if they don’t sell anything online! 

SPECIAL GIFT #2

 The 5K Kickstart

Over 4 modules, we’ll show you exactly how to hit your income goals and make £5k+ each month. 

Here are 3 clues to what’s included:

  • Use the Clients Framework™️ to find well-paying leads.
  • Effortlessly convert leads into clients with The Switch Framework™️ 
  • Use The Offer Triangle® to plug an income gap anytime you need to.

Get all the marketing skills and business strategies you need to find a client, deliver a great service and keep them forever.

The Social Media Managers’ Toolkit

What’s included:

The Business Blueprint training & templates. 

37 videos spread over 16 modules with 13 downloads and 27 templates!

The Content Inspiration System. 

7 modules to help you adapt the template and use the system.

Social prf - social media marketing course.

51 comprehensive lessons spaced over 5 consecutive modules with 15 helpful downloads.

Ads Manager Academy® Meta ads training

64 comprehensive lessons spread over 6 step-by-step modules, each with accompanying workbooks.

SPECIAL GIFT: Google Analytics training

SPECIAL GIFT: The 5K Kickstart

4 modules with our proprietary frameworks and templates 

5 jam-packed modules with step-by-step directions

Loved & trusted by [!taken!] freelance social media managers.

Get started for as little as £250 on our 6-month payment plan

...or pay in full to save £360

4 times over
a great 
investment,
this month
alone!

best
investment
she's ever
made

made money back
from the first month

What if I don’t have a client yet?

What if I don’t have a client yet?

Good news! Tons of our students have been in the same place - worried about what comes first… the client or the toolkit!?

We designed The Social Media Managers Toolkit to give you all the marketing skills and business tools you need to be an in-demand freelance social media manager, whether you’re already freelancing or you’re ready to walk away from the 9-5 that dictates too many of your living hours but haven’t yet started working towards getting your first client.

You’ll get all the advice you need to win and onboard a well-paying client 👏

You’ll get pricing advice, so you never under-charge or overthink your pricing again 😅

And you’ll even get Laura D’s proposal template that has a 100% success rate for so many freelancers trying to win a new client! 

"I'd only been working as a Social Media Manager for a few months and I'd become a bit overwhelmed.

Fortunately, I discovered The Social Media Manager Toolkit, and as soon as I read about the client onboarding templates, I knew that it would cause me less stress, keep me organised and ultimately help me win more clients.

In reality, it took me from feeling lost and overwhelmed to confident & fully booked. So much so that during the pandemic, I resigned from my 9-5 and went full-time with my own business as it helped me so much.

Plus, it’s a business tool and, therefore a business expense, which comes off my profit and brings my tax bill down. I have found it life-changing and will be forever grateful.

— Emma

"This took me from feeling lost & overwhelmed to confident & fully booked."

"A really pretty box that I've tailored to my niche clients. By far the best investment I've made."

— Claire

"It is basically a business in a box."

“I now earn 6X what I was on when I was managing organic socials. It has allowed me to have my dream wedding, renovate my home and plan a two month trip travelling around Asia, New Zealand and Australia. It is 1000% worth the investment.

—C J  Sinclair

The Ads Manager academy changed the game for me. It is so well thought out and covers everything you need to know about running Meta ads. And having the Laura's in your corner and supporting you along the journey, makes learning the ropes a whole lot easier. Since the course, I have worked with dream clients in the eCommerce space, with budgets of £5K+ a month.”

This system will singlehandedly change my business and therefore my life. In the short time I have been using it, I have been able to save time and scroll less, plan better and schedule more. Just these few actions will help me deliver better value for my clients and help me to market my business more. It's like you've downloaded my brain and understood exactly what I have been needing. I have a strong feeling that many people are going to find this incredibly useful.

—Emma York

"The Content Inspiration System is the best thing you have done!

Get all the marketing skills and business strategies you need to find a client, deliver a great service and keep them forever.

The Social Media Managers’ Toolkit

What’s included:

The Business Blueprint training & templates. 

37 videos spread over 16 modules with 13 downloads and 27 templates!

The Content Inspiration System. 

7 modules to help you adapt the template and use the system.

51 comprehensive lessons spaced over 5 consecutive modules with 15 helpful downloads.

Ads Manager Academy® Meta ads training

64 comprehensive lessons spread over 6 step-by-step modules, each with accompanying workbooks.

SPECIAL GIFT: Google Analytics training

SPECIAL GIFT: The 5K Kickstart

4 modules with our proprietary frameworks and templates 

5 jam-packed modules with step-by-step directions

Social prf - social media marketing course.

Loved & trusted by [!taken!] freelance social media managers.

Get started for as little as £250 on our 6-month payment plan

...or pay in full to save £360

Please buy with intention & commitment. There are no refunds.

We’ve poured hundreds of hours into building, testing, and providing this in-depth training and even more into the templates.

And it’s not designed for people who are “curious” about social media management or want to download a resource and then request a refund.

It’s designed for people who are ready to take action & bring their freelance dreams to life.

If that’s you, we’re excited to share everything we’ve learned from decades in business & marketing and 5+ years of training other social media managers.

             Take a peek to see what others are saying about The Social Media Managers Toolkit

Psssst...

A final note from us...

If you landed on this page and are still reading, it’s probably because you're dreaming of having a more flexible life as a freelancer…and bringing in cash to fund your lifestyle along the way.

And we want you to know...we created The Social Media Manager’s Toolkit for YOU!

It’s for the person who’s tired of hitting wall after wall trying to understand exactly how to get well-paying clients… and keep them. It’s for the person who’s spent hour upon hour researching algorithm hacks and wondering what the secret is to going viral. It’s for the person who is so ready to see their freelance business come alive, with clients queuing up, dying to hire them.

We’ve spent 15+ years mastering the art of running a successful business from home.

And we’ve spent the last 5+ years developing this step-by-step training and proven-to-work templates that you can go and put into action in just a few weeks. 

Where you don’t have to worry about creating the perfect proposal or “faking it till you make it”, — you can simply follow the path we’ve laid out to work with well-paying clients and keep them paying you for longer.

Meaning: you’re just a few weeks away from ditching the imposter syndrome and becoming a well-paid, strategic freelance social media manager.

We can’t wait to open up our inbox and see an email from you — celebrating being paid your highest fee ever — in a few months. (Seriously, we’ll be chatting over a Diet Coke on Zoom waiting for an update from you!)

Here’s to turning your freelance dreams into reality,

Laura D & Laura M x

“Why is this such great value?!” 

(And other Faq's)

Find the answer to your question below.

Got a question we haven’t answered yet? Drop us an email at [email protected] and we’ll get back to you within 48 hours, Mon - Fri.
We could sell all the courses and bonuses separately and charge a lot more but we’ve bundled them all together at a waaaaaaay reduced price for 3 reasons:

1. This is an introductory price — it is unlikely to be this price forever!

2. It doesn't make sense for us to teach you a little bit and leave you to “figure the rest out” yourself. We’ve got all the information you’ll ever need as a social media marketer and we want you to have it all!

3. There is a cost of living crisis going on right now. This feels right to us. 💛
YES! We wish someone had handed us this when we first started... you can get it right from day one with this Toolkit which means you can charge more with confidence because you will have the super-slick process of a top-dollar service provider. Quids in!
Buckle up, this list is long!
You’ll get the following Canva templates
  • Laura D’s high-converting proposal
  • Invoice 
  • Terms of business 
  • Crisis management 
  • Reporting
  • Client offboarding
  • Brand voice guide
  • Social Media Audit (Hint: you can offer this as a stand-alone service - we’ve seen social media managers charge hundreds for this service)
  • Social Media Strategy (Tip: You can also use this for a stand-alone paid service - this document has over 160 pages and comes with a detailed 18-page guide on writing a strategy too! Social media managers are charging up to 5k to deliver strategies with this template!) 

We’re including email templates for the following:
  • Discovery call invitation & booking confirmation
  • Proposal delivery
  • Proposal follow up
  • Onboarding
  • Monthly reporting
  • Price increase
  • Testimonial request
  • Case study request
  • Referral request
  • Firing a client 
  • Late payments 

Plus it also includes:
  • Our full onboarding kit
  • Content planning system
  • Profile optimisation checklist
  • Pre-qualifying questions (and training to set up a Freelance Filter™)
  • Dream client worksheet
  • Discovery call worksheet & script
  • Pricing calculator

This is the system we use in our own business and once it’s plugged into yours you’ll be able to quickly create an endless supply of content ideas for any industry and be super organised about it!

BINGE-WATCH THESE IN-DEPTH 4 MODULES TO:
✅ Be more easily inspired by the content you see on social media (without copying others)
✅ Have everything at your fingertips when you need it including: content inspiration, repurposing materials, client assets, and important bookmarks.
✅ Uncover the power of Airtable and create a personal system that speeds up your content creation
✅ Start to populate your ‘Content Clips’ library and create a habit of adding more ideas every single week

You’ll love this if...

🙋 You have more screenshots on your phone than photos of your family... 1000's of content ideas, Facebook ads, comments from clients, you name it, you’ve got it but when you actually need one, can you ever find it? NOPE!

🙋 You’re surrounded by content ideas but never inspired when you need to be — seriously, how do other people make content creation look so easy and quick?

🙋 You’ve got client photos scattered all over the place— but remembering what products they relate to, or any other information about them is
I-M-P-O-S-S-I-B-L-E.

Social prf is our signature social media marketing programme and has 51 comprehensive lessons spread over 5 modules, where we’ll teach you:

✅ Module 1: The secret power of psychology-driven social media — Discover the psychological triggers that make people take action on social media. 

✅ Module 2: Find out how to get seen by more of the right people — Learn how to increase your visibility on social media using 3 of our favourite psychological tricks. 

✅ Module 3: Discover how to connect deeper with your audience — This is crucial for being memorable so you generate new leads and sales on social media.

 ✅ Module 4: Learn how to sell like a pro — Hate selling on social? Not anymore! Learn how to craft your irresistible offer, build anticipation, and create sales content that actually SELLS.

✅ Module 5: Run sales campaigns like a £££ pro —It’s finally here! The mind-blowing step-by-step guide to selling on social. Once you have it, there’s no looking back.

You’ll love this course, if...

🙋 Your social media content isn’t working, but you don’t know why — You spend hours making content that gets a few half-arsed likes and comments, and sometimes you secretly wonder if you’re in the right job

🙋 You hate ‘selling’ on social media — Seriously, just the thought of it brings you out in a cold sweat. And the thought of having to run a kick-ass conversion campaign for clients sends you running to the loo.

🙋 You want to become a social media manager and don’t know where to start — You want to get the strategy right from day one and deliver outstanding results to your very first clients.

MEGA BONUS! Get our complete launch plan, so you always sell with confidence on social media.

Not only have we run multiple successful promotional campaigns for our own clients, but we’ve also launched more times than we can count for this business!

This in-depth plan covers everything so you’ll never stress about running a successful promotion for clients again, including how to:

✅ Run product, services, and online course launches
✅ Promote workshops and webinars with ease
✅ Sell time-limited and evergreen (always on sale) offers
✅ Sell physical products with ease on social media
✅ Plan price increase campaigns and clearance sales with confidence

"This covers a huge element that is just forgotten about in other social media training. The psychology of marketing and how it applies is skimmed over in other courses. The concepts are presented so simply that you can implement them straight away.

—Ruth Lyons

"This is the piece that elevates you to a true marketer.

"The course is fantastic! There's definitely been a gap in people teaching the psychology side of social media marketing. I feel like a fully-rounded marketer knowing this stuff."

—Claire Newman

"No more guesswork..."

This is where you’ll learn everything you need to know to become a Facebook™ & Instagram™️ ads manager so you can skyrocket your income.

Yep, ads management is where the money is at (and where we’ve made the most in our businesses).

You’ll love this course, if...

🙋 You want to start managing ads for clients and charge a premium for it — You’re ready to up your game (and your income!) but ads feel like a terrifying dark art and you’re not sure where to start...

🙋 You’re already managing ads but think you could be getting better results — You’d like to show up with more confidence and want to learn how to expertly create ads for each stage of your clients’ funnel.

 🙋 You’re not sure if ads are for you or not yet — but you’d love lifetime access to a course with all the details to help you decide.

In 64 comprehensive lessons spread over 6 modules, with zero bs, we’ll show you exactly how to:

 ✅ Know how much to charge
Get our entire ads manager process — from what makes a good client and how to onboard them to exactly how much to charge for this service — we give you all the templates and guide you through everything. 

✅ Crack the ads algorithm
We break down all the different types of ads available and show you how the algorithm works when you’re investing in it. You’ll be surprised how easy it is to track your ads so you stay on top of the progress like a pro.

✅ Nail the ads audience
 If you don’t put your ad in front of the right audience it’s money down the Meta drain! We’ll show you exactly how to avoid this so your ads get the best results possible.

✅ Create a scroll-stopping ad
From killer copy to striking visuals, we’ll show you how to make your ad stand out on all platforms… without any additional ad spend. We'll show you how to build your ads from start to finish — what buttons to press, what settings to change, nothing is held back. 

✅ Analyse data, build funnels, and master ads strategy
 People love to position “data” and “funnels” as scary, complicated things but this is complete BS. We’ll show you how to quickly analyse data so you know what’s working and what needs to change. And we’ll show you how to easily build funnels for your clients so they get a better ROI on ad spend.

"The course has left me feeling much more confident offering ads to clients.

It was such a comprehensive course from start to finish. I found all the information was presented and separated into easily digestible sections."

You will walk away oozing confidence in ads management, just like Nat, Sarah, and Marielle...

"I'm already 10 times more confident talking to clients about ads

It's pitched brilliantly—so whether you are a new social media manager or a seasoned pro, it's the one for you. I can't believe what they charge for it! It's worth its weight in gold."

"I just completed the Facebook ads course and I can't recommend it enough.

I'm confident now that I can start making lots of money from Facebook ads. I've learned so much in this course. There was so much to building ads that I hadn't previously known and probably never would have if I hadn't done the course."

Do you ever worry your customer-facing documents aren’t impressive or professional enough? Do you wonder how to set or raise your prices? Do you fret over potential client relationship problems? Would you like to have more clients? Charge more? Nail Facebook and Insta ads? Improve your own content and marketing? Yes? Then yes, the Toolkit is for you. 
Yes. The Social Media Managers Toolkit is relevant for anyone wanting to make money as a social media manager, regardless of where you live or work.
We want to ensure you get what you need, so please email our team at [email protected] to ask any questions before you buy because all sales are final. Due to the way this product is delivered in full, immediately after purchase, we do not offer refunds on this product.
No, the Inner Hub membership (where you get live coaching calls from us and a very active community of like-minded social media marketers) isn’t included in the Toolkit. The two go hand in hand like Diet Coke and chocolate brownies 😋 we recommend starting with the Toolkit and then you can always join us in the Inner Hub for all your burning questions after! 
In a nutshell, no! We know exactly what makes a successful social media manager, and we want to make sure that our students have EVERYTHING they need to do well. So we currently only offer this as a complete package.

You get immediate access to the hub where you have all the courses and bonuses listed on this page. It’s very well laid out and you can get started immediately. You can dip into each section when you need it, you don’t have to complete it in a certain order.

Get all the marketing skills and business strategies you need to find a client, deliver a great service and keep them forever.

The Social Media Managers’ Toolkit

What’s included:

The Business Blueprint training & templates. 

37 videos spread over 16 modules with 13 downloads and 27 templates!

The Content Inspiration System. 

7 modules to help you adapt the template and use the system.

51 comprehensive lessons spaced over 5 consecutive modules with 15 helpful downloads.

Ads Manager Academy® Meta ads training

64 comprehensive lessons spread over 6 step-by-step modules, each with accompanying workbooks.

SPECIAL GIFT: Google Analytics training

SPECIAL GIFT: The 5K Kickstart

4 modules with our proprietary frameworks and templates 

5 jam-packed modules with step-by-step directions

Social prf - social media marketing course.

Loved & trusted by [!taken!] freelance social media managers.

Get started for as little as £250 on our 6-month payment plan

...or pay in full to save £360